Matriarch Multimedia was formed in 2007 to act as a film, television & music cooperative. By combining the resources of 10 companies we were able as a collective to procure funding, distribution and a range of projects in various genres including but not limited too; Hip-Hop, Latin, Reality Television and motion pictures. Matriarch's founder and CEO Cassandra Cooper states "It made fiscal sense to pool our creative resources to reach one common goal. CONTENT. We cannot do 10 projects simultaneously on our own but our team certainly can. The major studios run on the same principal so why not us?" MMGI Founder & Chief Executive Officer -Cassandra Cooper J.D, M.A- Marketed over sixty albums throughout her career. And for her efforts has been awarded 22 gold and platinum plaques for her role in the success of these artists, generating sales upwards of 70 Million units respectively. A variety of these projects have surpassed the "Gold" (500,000) and "Platinum" (1,000,000) sales levels and earned industry recognition through Grammy Awards, American Music Awards, Billboard Music Awards to name a few. Ms. Cooper has worked in a marketing and promotions capacity for the following music labels, Sony Music, Epic Street, 550 Music, East West, Atlantic, Elektra, Tommy Boy, Wild Pitch, Chemistry, Cold Chillin, Sugar Hill, Zakia 4th & Broadway, Pallas and Mercury Records respectively. Cooper states that "when it comes to marketing an artist I have done it from the ground floor. I know what it takes to build an artist. From the streets to the radio I have played a vital role in making some superstars". Some of Cooper's early clients were rapper Jazz (now known as Jay Z)
Some of the more established artist she had the pleasure of working with are Mariah Carey, Michael Jackson, MJJ Records, Luther Vandross, Anita Baker, and Metallica to name a few. In keeping with her music roots Cooper served as a managing Editor for Performer Magazine, the largest Rock magazine in the New England Region. She also owned and operated popular area night club called The Bassment in Brockton Mass, which allowed her to utilize her contacts to bring major label talent to the venue. Ms. Cooper has been a paid guest speaker for the Hip Hop Summit, at both MIT, and Harvard University, and a panelist at How Can I Be Down, in Miami Florida. She was also on the board of the Enternational Music Expo which travelled nationally and gave several hundred unsigned artists an opportunity to showcase their talent for major label A&R personnel.
Ms. Cooper also secured record deals for two vocal groups under her management company. Notorious with Cold Chillin Records and Another Shade with Sugar Hill Records. Notorious would become the subject of a PBS special, nationally aired called Notorious Live. In 1997 Cooper relocated to Los Angeles to pursue writing and producing, and never one to do anything small, she started executive producing urban films through York Pictures. While the films received no critical acclaim they turned a tidy profit. She invested in a Beverly Hills staffing firm, and with her at the helm turned it into a multimillion dollar agency, boasting such clients as Universal Studios and Cedar Sinai Medical Facility. When the industry changed and the real estate market was bustling, she became a full time real estate investor acquiring some 40 rental properties in five states, building a portfolio worth over 5 million dollars. Ms. Cooper's mother passed away suddenly in 2007, and she took a reasonable amount of time off to deal with this tragedy. During that time the market shifted downwards Ms. Cooper decided to reinvest her time and energy into entertainment ventures on a full time basis. With the rental properties in the hands of a management team, Cooper founded Matriarch Multimedia Group. Ms. Cooper has directly produced and contributed to over $100 million of revenue for major record companies throughout her 10 year career, and within the past 10 years has founded 2 different companies that generated over 20 million dollars in revenue and employed upwards of 300 employees. Ms. Cooper holds several degrees, a Juris Doctorate, an M.A in Marketing and Finance and most recently certified in Financial Management from Cornell University. Under the Matriarch Multimedia Group umbrella, Ms. Cooper made strategic alliances with TRNTV, Levert Entertainment (Universal Music Group) Matriarch Music (Island/Def Jam Digital), Freedem Films, Aagile Multimedia, Continuum Pictures Distribution. MMGI has produced 5 television shows, all of which are scheduled to air on various cable channels in the the fall. Ghetto Court, A Taste of Hunney, Lakesterdam, Skin & The Living Room. MMGI is currently in production on its third major motion picture Mohammed, scheduled to be filmed in Jordan.